Pe urmele fake-ului: Rezultatele interogărilor făcute pe motoarele de căutare nu sunt neutre

Un articol recent discută despre modul în care motoarele de căutare – văzute drept mijloace strict neutre de informare – pot favoriza contactul cu un conținut înșelător, trunchiat sau hiper-personalizat. Motoarele de căutare „învață” preferințele utilizatorilor, pe baza obiceiurilor de consum media ale acestora (manifestat, în special, prin click-uri); pe baza identificării acestor preferințe, motoarele de căutare oferă conținutul cu cele mai mari șanse de a capta, în continuare, atenția utilizatorului. De exemplu, când realizăm o interogare pe un motor de căutare și accesăm un anumit link, lăsăm impresia că informația respectivă este relevantă pentru noi. Acel tip de conținut, în legătură cu care ne-am manifestat interesul, capătă mai multă vizibilitate, urcă pe primele locuri ale motorului de căutare, iar șansele ca alți utilizatori să îl acceseze cresc. În scopul analizării acestui fenomen, a fost dezvoltat un experiment bazat pe un joc educativ, Google or Not?Rezultatele arată că oamenii nu au întotdeauna capacitatea de a distinge între informații reale și înșelătoare, iau de bune rezultatele interogărilor pe care le-au făcut pe motoarele de căutare, fără a conștientiza că aceste rezultate nu sunt 100% neutre, ci sunt influențate, așa cum am văzut, de istoricul căutărilor, de comportamentul digital anterior.Citește mai mult: – How search engines disseminate information about COVID-19 and why they should do better

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